Related skills
crm growth marketing seo demand generation digital marketing📋 Description
- Build and lead Backpack's marketing function and strategy.
- Align marketing with Growth, Sales, Clinical, and Product to drive revenue.
- Elevate brand messaging for providers, payers, patients, and partners.
- Create a scalable demand-gen engine for referrals and patient acquisition.
- Own product marketing translating clinical outcomes into proof points for B2B/D2C.
- Lead cross-functional efforts to translate clinical outcomes into compelling narratives.
🎯 Requirements
- 15+ years of marketing experience in healthcare with senior leadership progression
- Digital health marketing expertise with track record scaling marketing in healthcare tech/telehealth/digital health
- Dual B2B and D2C marketing mastery for providers/organizations and patients
- Demonstrated success in brand positioning and go-to-market strategies in regulated industries
- Expert-level demand generation, growth marketing, and full-funnel campaign management
- Strong analytical capabilities with metrics, attribution, and data-driven decisions
🎁 Benefits
- Equity: competitive stock option package
- Bonus: annual performance-based bonus
- Health/Dental/Vision insurance
- 401(k) with company match
- Flexible PTO policy
- Remote work flexibility
Meet JobCopilot: Your Personal AI Job Hunter
Automatically Apply to Marketing Jobs. Just set your
preferences and Job Copilot will do the rest — finding, filtering, and applying while you focus on what matters.
Help us maintain the quality of jobs posted on Empllo!
Is this position not a remote job?
Let us know!