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performance marketing leadership budgeting brand strategy paid social📋 Description
- Lead the brand evolution into a consumer fintech platform across five markets.
- Own brand strategy, creative direction, and campaign execution.
- Partner with Country GMs to shape multi-market marketing governance.
- Manage multi-market budgets and drive investment decisions.
- Build and lead the marketing function with hands-on oversight.
🎯 Requirements
- 10+ years in marketing with 5+ in senior regional or multi-market leadership
- Proven track record building brand strategy in fintech, consumer services, or agencies
- Hands-on ownership of multi-market budgets with direct accountability for spend
- Deep experience in M-KOPA's core markets
- Strong ATL campaign craft; directing agency partners and integrated media
- Hands-on performance marketing credentials; funnel optimization and paid social
🎁 Benefits
- On-site role in Kenya, Nigeria, Uganda, Ghana, or South Africa
- Work with diverse teams across UK, Europe, and Africa
- Professional development programs and coaching partnerships
- Family-friendly policies and flexible working
- Well-being support and career growth opportunities
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