Related skills
growth marketing performance marketing b2b lifecycle marketing data-driven marketing📋 Description
- Drive demand and conversion across paid, organic, partnerships, and referrals.
- Lead brand strategy and execution; define Yardzen voice across touchpoints.
- Tell the integrated design-and-build story; explain why it matters to customers.
- Partner with product and operations to align the customer journey end to end.
- Own CAC, LTV, conversion at each stage, brand awareness, and revenue.
- Allocate budget and channels; report tradeoffs to leadership and board.
🎯 Requirements
- 10+ years consumer marketing; senior leader (Director or VP). B2B bonus.
- Full-funnel marketer: built brands and drove performance.
- DTC or consumer services at scale; ideally $25M-$200M revenue.
- Growth in a competitive consumer category; home/design/real estate bonus.
- Strong instincts for brand and design; design-led marketing.
- Strategic and hands-on; can build plan and brief.
🎁 Benefits
- Remote work, always: remote-first company
- 100% paid medical, dental, and vision insurance
- Competitive compensation: salary aligned with experience
- 12 weeks of fully paid parental leave
- Monthly stipends for wellness, phone, and internet
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