Head of Lifecycle Marketing

📋 Description

• Set end-to-end post-funding lifecycle strategy from first payment to payoff and beyond.
• Lead next-best-offer decisions using behavioral signals and cohort models with Data Science.
• Own LTV, repeat-borrow rate, and portfolio yield as P&L levers; connect to CAC.
• Reframe payoff moment into re-engagement; build win-back programs for next product fit.
• Lead lifecycle activation for new products; oversee HubSpot migration; apply AI for next-best-action.
• Optimize leads across Happy Money and partner products; lead scoring and routing with predictive signals.

🎯 Requirements

• 8+ years in lifecycle, CRM, retention, or growth marketing, preferably fintech.
• Owned LTV/retention strategy and know P&L levers.
• Strong analytical and financial fluency (CAC, funnel, lead scoring, forecast modeling, LTV).
• Deep lifecycle expertise (journey design, automation, next-best-offer, and segmentation fluency).
• Comfortable with complexity, ambiguity, and cross-disciplinary collaboration.
• Experience building or operating shared eligibility/trigger layers with Credit or Risk.

🎁 Benefits

• Generous medical, dental, and vision insurance options
• Eligible for Annual Bonus
• 401k Plan with a matching contribution
• Generous PTO including sick leave, vacation, volunteer, and more
• 12 Weeks Paid Parental Leave
• Monthly tech stipend to help cover expenses for remote work