Related skills
gtm user research messaging cross-functional collaboration kpis📋 Description
- Own end-to-end GTM for new consumer features and launches.
- Set strategy and lead cross-functional work with Product, Growth, Brand.
- Translate identity and security concepts into clear messaging.
- Build messaging frameworks and positioning for major releases.
- Define adoption campaigns and post-launch optimization.
- Develop personas and journey maps for wallet users.
🎯 Requirements
- Lead end-to-end GTM for consumer features.
- Translate complex concepts into clear messaging.
- Build messaging frameworks and positioning docs.
- Align Product, Marketing, and Communications across launches.
- Conduct user research; build personas and journey maps.
- Define KPIs and report launch performance.
🎁 Benefits
- On-site five days a week at ID.me offices (McLean, Mountain View, NYC, Tampa).
- Some roles may be remote-by-design as noted in postings.
- Impact 156 million wallet users.
- Work on a privacy-focused, trusted digital identity product.
Meet JobCopilot: Your Personal AI Job Hunter
Automatically Apply to Marketing Jobs. Just set your
preferences and Job Copilot will do the rest — finding, filtering, and applying while you focus on what matters.
Help us maintain the quality of jobs posted on Empllo!
Is this position not a remote job?
Let us know!