Own the Go To Market strategy for iFIT's subscription business.
Translate strategy into positioning, narratives, and launch plans.
Shape how the world understands iFIT as a lifestyle platform powered by content, coaching, and community.
Partner across Subscription, Product, Content, Marketing, and Commercial teams to align around growth.
Define success metrics for acquisition, engagement, retention, and lifetime value.
Build GTM motions that scale with our ambition.

🎯 Requirements

Deep experience in subscription, content, or consumer tech with growth.
Proven track record of building new initiatives and scaling inside a large org.
Ability to translate complex product strategy into simple, compelling stories.
Bias for action with a strong POV, balanced by curiosity and collaboration.

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