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marketing analytics ai mobile advertising social media advertising attributionπ Description
- Own the full growth funnel for Circles: paid and organic, activation, retention.
- Lead paid marketing: set direction for mobile/social ads (Meta, TikTok, Google) and ROAS.
- Lead a cross-functional growth team (marketers, product, design) for profitable growth.
- Drive AI-powered growth: pilot and scale tools across acquisition, creative, lifecycle.
π― Requirements
- 10+ years in growth/performance marketing, with 4+ years in people management.
- Deep experience in paid user acquisition across mobile and social; strong mobile attribution.
- Active obsession with AI in marketing; proven to shift team workflows.
- Strong analytical skills; data-driven decision making with probabilistic thinking.
- Experience with subscription products; understanding LTV, payback, sustainable growth.
- Proven results with lean resources; ruthless prioritization and fast delivery.
- Genuine alignment with Marco Polo's purpose to help people feel close.
π Benefits
- Medical, vision, dental coverage and mental health benefits.
- Flexible PTO, holidays, self-care days.
- 100% remote in North America.
- Flexible work schedule.
- Quarterly team retreats (in-person and virtual).
- Base pay plus equity.
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