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growth marketing defi dune nansen📋 Description
- Own end-to-end GTM for Bitcoin Dollar USD and BTC Vault launches; drive TVL
- Build crypto-native marketing across Twitter/X, Discord, Telegram, media
- Identify, recruit, and manage relationships with KOLs and crypto creators
- Drive listings on DefiLlama, DeFi Pulse, CoinGecko, Zapper, and major aggregators
- Develop partnerships to expand distribution and sBTCD composability
- Design growth programs including referrals, incentives, and campaigns to bootstrap TVL
🎯 Requirements
- 5+ years in growth, marketing, or business development with 2+ years in DeFi
- Proven track record growing a DeFi protocol's TVL, community, or users
- Deep understanding of DeFi: yield farming, vaults, staking, governance tokens, and on-chain analytics
- Strong crypto-native network; active on Twitter/X, Discord, and Telegram
- Product marketing instincts: personas, discovery, competitive analysis, and messaging
- Proficiency with on-chain analytics tools such as Dune, Nansen, or Arkham
🎁 Benefits
- Small, high-conviction team with ownership
- Work at the intersection of Bitcoin and DeFi
- Build infrastructure for DeFi yield products
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