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growth marketing analytics gtm data plg📋 Description
- Build and own Clever's GTM and growth strategy.
- Lead cross-functional Growth org (Marketing, Product, Data, Sales).
- Optimize North Star metrics across the funnel from first touch to advocacy.
- Translate market strategy into commercial outcomes.
- Unify customer journey with a data-driven growth model.
- Scale school and app-partner audiences and cross-network effects.
🎯 Requirements
- 8+ years in Growth Marketing/Demand Gen/Customer Marketing; 3+ years in leadership.
- Strategic GTM planning: Own consolidated GTM plan and calendar.
- Full-funnel accountability: pipeline, CAC, activation, churn.
- Data & MarTech mastery: stack investment thesis and data instrumentation.
- Product-Led Growth (PLG): Partner with Product/Engineering to optimize activation and time-to-value.
- Communication & Evangelism: Communicate data-driven roadmap to execs and align KPIs.
🎁 Benefits
- A competitive salary
- Flexible Paid Time Off
- Paid Parental Leave
- Top-tier healthcare, vision, and dental coverage
- Mental healthcare services for wellbeing
- Personal development budget for courses and conferences
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