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ai plg lifecycle marketing abm paid media📋 Description
- Lead growth strategy across web, paid media, demand gen, lifecycle, and PLG activation
- Build and scale a growth engine driving awareness, engagement, pipeline, and revenue
- Own the website as a growth asset: positioning, journeys, conversion, experiments
- Set paid media strategy and investment model across channels with clear accountability
- Lead named-account ABM and precision-marketing programs with defined plays and signals
- Build lifecycle and nurture programs that support acquisition and expansion
🎯 Requirements
- AI fluency; ship AI agents and automations into daily workflow
- 10–12+ years in B2B / B2C2B demand gen and growth
- Experience at Tier-1 startup backed by Tier-1 VCs; helped scale from $100M to $200M+
- PLG and SLG experience, incl. transition from product-led to sales-led
- Track record of named-account and precision-marketing programs with attributable pipeline
- Point of view on attribution beyond last-touch
🎁 Benefits
- Participation in employee share options plan
- Comprehensive health coverage for you and loved ones
- Life Insurance
- STD and LTD
- 401k plan eligibility
- One-off WFH allowance to join
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