Related skills
sql ott youtube meta tiktok📋 Description
- Set paid media and acquisition strategy aligned to growth targets.
- Run weekly/monthly growth cadence: reviews, tests, forecast vs actuals.
- Go deep on attribution, cohort, and LTV data to identify opportunities.
- Partner with creative, brand, product, and agencies on ad concepts.
- Build and prioritize testing roadmaps across channels and pages.
- Identify and stand up new channels, partnerships, and growth initiatives.
🎯 Requirements
- 8+ years in growth or performance marketing with ROAS, CAC, payback.
- Track record leading growth at a high-growth consumer or consumer healthcare company.
- Experience managing growth teams and agencies to a high bar.
- Deep hands-on expertise across Meta, Google, TikTok; OTT, YouTube, and emerging channels.
- Strong creative instincts to brief, critique, and iterate on performance creative.
- Analytical toolkit: attribution, MMM, LTV/cohort, unit economics; SQL.
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