Related skills
analytics marketing automation ai performance marketing user acquisition📋 Description
- Oversee growth marketing strategy and execution for the app
- Collaborate with the executive team to align growth with business goals
- Model and measure marketing impact; identify growth opportunities
- Build, develop, and coach a world-class growth team and culture
- Master the user journey to deliver lasting value
- Partner with Product and Analytics to inform strategic decisions
🎯 Requirements
- 5+ years of experience building and leading performance marketing teams in the B2C space
- Hands-on in Performance Marketing, UAM, Creatives, and PGM
- Proven track record of scaling app growth (10x stories welcome)
- Balance data/analytics with creative storytelling to activate users
- Experience with marketing automation tools, AI and analytics platforms
- Data-driven decision making with accountability
- Proven managerial experience leading growth or performance marketing teams
- Cross-functional collaboration and stakeholder management
🎁 Benefits
- Senior leadership role partnering with the CMO
- Remote-friendly, global team across Europe and beyond
- Opportunity to scale wellness apps globally
- Data-driven, collaborative culture
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