Own end-to-end GTM for Binance’s global product portfolio, from positioning to post-launch optimization.
Translate complex crypto/fintech features into clear, compelling product stories.
Synthesize user, market, and product data to shape what we build and how we grow.
Build and lead a high-performing PMM function; hire and develop talent.
Lead cross-functional collaboration across product, growth, brand, legal, and CS.
Track launches, analyze results, and improve the PMM system with AI.

🎯 Requirements

8+ years in product marketing, GTM, or growth marketing with 3+ years leading teams.
A portfolio of launches with measurable business impact.
Deep familiarity with global consumer markets and user behavior.
Working knowledge of crypto/Web3 or fintech.
Consumer product instincts; marketing products used by millions.
Strong analytical chops: segmentation, funnels, and forecasting.

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