Head of Digital Experience & Conversion Rate Optimization (Remote)

📋 Description

• Own the Maximus marketing website as primary conversion engine.
• Lead migration from Sanity CMS to Webflow for a marketer-controlled web.
• Build and run scalable test-and-learn landing pages and funnels.
• Leverage AI tools (Claude etc.) for rapid site updates without engineering.
• Optimize site architecture, speed, and performance for conversions.
• Implement personalization based on visitor behavior and intent.
• Establish and exceed conversion rate and CAC targets.

🎯 Requirements

• 7+ years digital marketing with CRO; 5+ years leading a digital experience function in D2C.
• AI proficiency with Claude/Claude Code/Cursor for updates and SEO analyses.
• Proven CRO and organic growth track record for D2C brands.
• Expert SEO, technical optimization, and AI discovery platforms.
• Strong experience with A/B testing, analytics, and marketing automation.
• Webflow CMS familiarity; ability to build pages without engineering; Bachelor's degree.

🎁 Benefits

• Opportunity to build a category-defining digital acquisition engine.
• Competitive compensation package including equity.
• Comprehensive health and wellness benefits.
• Flexible work arrangements.
• Budget for continuous learning, tools, and professional development.
• The chance to work with a world-class team obsessed with human optimization.