Head of Digital Experience & Conversion Rate Optimization (Remote)

Added
less than a minute ago
Type
Full time
Salary
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๐Ÿ“‹ Description

  • Own the Maximus marketing website as the primary conversion engine
  • Lead migration from Sanity CMS to Webflow to reduce engineering dependency
  • Build and run a scalable test-and-learn landing page program
  • Leverage AI tools to update site and content without engineering
  • Optimize site architecture, speed, and performance for conversions
  • Drive organic growth via SEO and content on discovery platforms

๐ŸŽฏ Requirements

  • 7+ years in digital marketing with CRO; 5+ years leading D2C
  • AI proficiency; use AI tools to update sites and run SEO analyses w/o engineering
  • Track record of improving CRO and organic traffic for D2C brands
  • Expert SEO, technical web optimization, AI discovery platforms, and Webflow CMS
  • Strong experience with A/B testing, analytics, and marketing automation
  • Bachelorโ€™s degree in Marketing, CS, or related field; advanced degree preferred

๐ŸŽ Benefits

  • Build a category-defining digital acquisition engine
  • Competitive compensation including equity
  • Comprehensive health and wellness benefits
  • Flexible work arrangements
  • Budget for continuous learning and development
  • Work with a world-class team obsessed with human optimization
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