Head of Digital Experience & Conversion Rate Optimization

Added
27 days ago
Type
Full time
Salary
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Related skills

seo ai google analytics webflow braze

๐Ÿ“‹ Description

  • Own the Maximus marketing website as the primary conversion engine; optimize to conversion
  • Lead migration from Sanity CMS to Webflow, empowering marketer control
  • Build and run test-and-learn landing pages; iterate acquisition funnels
  • Leverage AI tools to update site quickly without engineering
  • Optimize site architecture, speed, and performance for conversions
  • Implement personalization by behavior, source, and intent

๐ŸŽฏ Requirements

  • 7+ years digital marketing with CRO and 5+ years owning a digital experience function in DTC
  • AI proficiency with Claude/Claude Code/Cursor to update site and run SEO without engineering
  • Proven CRO and organic growth results for D2C brands
  • SEO expertise, technical web optimization, and AI discovery platforms
  • Strong experience with A/B testing, analytics, and marketing automation; familiarity with Webflow CMS
  • Bachelor's degree in Marketing, Computer Science, or related field; Advanced degree preferred

๐ŸŽ Benefits

  • Opportunity to build a category-defining digital acquisition engine
  • Competitive compensation package including equity
  • Comprehensive health and wellness benefits
  • Access to Maximus performance medicine services and products
  • Flexible work arrangements
  • Budget for continuous learning, tools, and professional development
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