Head of Digital Experience & Conversion Rate Optimization

Added
1 minute ago
Type
Full time
Salary
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📋 Description

  • Own the Maximus marketing website as the primary conversion engine.
  • Lead migration from Sanity CMS to Webflow, reducing engineering dependency.
  • Build and run a test-and-learn landing page program for funnels.
  • Leverage AI tools to update site content without engineering.
  • Optimize site architecture, speed, and performance for conversions.
  • Implement personalization based on visitor behavior and intent.

🎯 Requirements

  • 7+ years in digital marketing with CRO and organic growth.
  • 5+ years leading a digital experience function in D2C.
  • Proven AI proficiency; use AI tools for site updates and SEO.
  • Track record of improving CRO and organic traffic for D2C brands.
  • Expert SEO, technical optimization, and AI discovery platforms.
  • Strong experience with A/B testing, analytics, and automation.
  • Experience managing designers and development queues.
  • Bachelor’s in Marketing or CS; advanced degree preferred.

🎁 Benefits

  • Build a category-defining digital acquisition engine.
  • Competitive compensation including equity.
  • Comprehensive health and wellness benefits.
  • Flexible work arrangements.
  • Budget for continuous learning, tools, and development.
  • The chance to work with a world-class team obsessed with human optimization.
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