Head of Customer Referral & Emerging Channels

📋 Description

• Own and scale referral and emerging channels programs to drive acquisition and revenue.
• Partner with Growth, Product, Sales, RevOps, and Data to align programs and optimize the funnel.
• Build and run an experimentation roadmap using data to identify growth levers.
• Scout, pilot, and scale emerging channels; move quickly from hypothesis to results.
• Collaborate with Web Marketing to surface conversion experiments and optimize landing pages.
• Use AI-enabled workflows to surface insights, accelerate briefs, and scale best practices.

🎯 Requirements

• 10+ years in growth marketing, demand gen, or performance marketing; 3+ years leading teams.
• Proven success building scalable referral/affiliate/word-of-mouth programs.
• Working knowledge of SEM, paid social, ABM; strong full-funnel growth strategy.
• Strong analytics; experience with Salesforce, Amplitude, Redash or similar.
• AI-fluent in practice; daily use of AI tools to accelerate briefs and analysis.
• Bachelor's degree or equivalent; MBA or quantitative background a plus.

🎁 Benefits

• Competitive base pay, benefits, and equity (RSUs).
• Total Rewards philosophy with transparent compensation.
• Hybrid work with offices in Denver, SF, and NY; 2-3 days in office.
• Equal opportunity employer; accommodations available.
• AI-driven culture focused on growth and innovation.
• Opportunity to impact small businesses through a mission-driven team.