Related skills
html email deliverability segmentation adobe campaign salesforce marketing cloud📋 Description
- Lead, support, and develop a team of six
- Own relationships, performance, and budgeting for all CRM systems and agency partners
- Develop and execute multichannel CRM campaigns (email, SMS, push notifications, in app messaging), ensuring relevance and performance
- Oversee the full customer lifecycle, delivering optimisation across acquisition, retention, and reactivation
- Use data and reporting to inform both strategic direction and tactical improvements
- Collaborate with marketing, product, affiliate, and other cross functional teams to deliver projects aligned with business objectives
🎯 Requirements
- 7-8+ years of CRM experience
- Hands-on experience with Salesforce Marketing Cloud
- Working knowledge of HTML for email
- Solid understanding of segmentation strategies, suppression logic, and waterfall approaches
- Experience across email, SMS, and WhatsApp channels
- Highly analytical and comfortable working with complex data
🎁 Benefits
- Private Health Care (Bupa)
- Hybrid Working (3 days in office)
- Travel Insurance
- Competitive Base Salary
- Company Bonus Scheme
- Market-Leading Training Programme
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