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crm vendor management roi sms ltv📋 Description
- Lead end-to-end CRM strategy across lifecycle: pre-purchase to reactivation.
- Design and scale CRM architecture across markets; ensure reliability.
- Collaborate with Product, Marketing, and Support to integrate CRM into CX.
- Own revenue KPIs: conversions, retention, reactivation targets.
- Manage CRM vendor relationships; renegotiate contracts for ROI.
- Build a data-driven testing culture to improve LTV and ROI.
🎯 Requirements
- CRM expert with multi-market program management.
- Deep D2C/subscription experience; habit formation.
- Commercial mindset; P&L thinking; ROI trade-offs.
- Analytical rigour; churn, cohort analysis, incrementality.
- Tech-savvy with CRM stack; partner with Engineering/Data to ensure events flow.
- Empathetic leader; coaching senior ICs and managers.
🎁 Benefits
- 25 days holiday + 8 bank holidays
- 5 paid paws days per year
- £500 personal learning & development budget
- Butternut Box employee discount
- Enhanced parental leave (52 weeks total)
- Office dogs; cycle to work scheme
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