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crm email sms iterable attentive📋 Description
- Own lifecycle revenue, retention, and LTV across CRM channels
- Define lifecycle roadmap from acquisition to loyalty
- Act as the single accountable owner for CRM strategy, prioritization, and results
- Set strategy across email, SMS, push, direct mail, loyalty, and referral programs
- Own CRM platform strategy, integrations, and vendor relationships (Iterable, Attentive)
- Lead, mentor, and develop CRM team; step in on reporting or analysis when needed
🎯 Requirements
- 10+ years in CRM & lifecycle marketing (consumer/eCommerce)
- Proven retention, engagement, and LTV improvements
- Lifecycle across channels: email, SMS, push, loyalty, direct mail
- Data-driven with strong experimentation & measurement
- Lead and develop high-performing CRM teams; strategic thinker
- Familiar with CRM platforms (Iterable preferred); cross-functional collaboration
🎁 Benefits
- Remote role with quarterly travel to the San Francisco Bay Area
- Preferred PST timezone
- Culture focused on care, craftsmanship, and pioneer spirit
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