Craft Substack's product-led story to attract top creators.
Drive inbound creator interest that converts to paid subs and app users.
Build and scale creator marketing programs, campaigns, and narratives.
Lead a 0-to-1 team and infrastructure, built around AI-enabled storytelling.
Collaborate with Partnerships and Brand/Editorial to align storytelling with strategy.
Own narrative-to-pipeline lifecycle across product, comms, and partnerships.

🎯 Requirements

Senior-level experience in an agency, media company, or platform.
Led programs, teams, and owned business outcomes.
Wrote or worked directly with creators; strong storytelling.
Ability to translate narrative into inbound signals and lifecycle.
Shaped product features early with cross-functional teams.
Published writing or demonstrable taste in stories.

🎁 Benefits

Equity for all full-time roles.
Exceptional benefits package.
Global scale and opportunity to shape creator culture.

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