Related skills
crm brand management fintech performance marketing lifecycle marketing📋 Description
- Define and lead Instarem’s global B2C marketing strategy.
- Establish positioning and messaging for cross-border, value-conscious consumers.
- Translate strategy into actionable marketing roadmaps with ROI.
- Own growth levers: acquisition, activation, engagement, retention, reactivation.
- Lead programs across performance marketing, lifecycle/CRM, affiliates, referrals, content, and brand.
- Partner with Product/Commercial on GTM for features and pricing.
🎯 Requirements
- 10–15+ years in consumer marketing, growth, or brand leadership.
- Proven experience scaling global B2C products, ideally fintech/payments.
- Strong track record owning growth outcomes, not just campaigns.
- Deep understanding of performance marketing, lifecycle/CRM, and GTM.
- Proven ability to lead teams and influence senior stakeholders.
- Analytical, commercially minded, data-driven decision maker.
🎁 Benefits
- Exceptional compensation packages with performance bonuses and equity where applicable.
- Medical coverage, 24/7 EAP, generous vacation including year-end shutdown.
- Flexible hybrid work environment (3 days in the office per week).
- Role-specific training, internal workshops, and learning stipend.
- Company-wide events, team bonding, happy hours, offsites.
- Global, diverse workplace with equal opportunity employment.
Meet JobCopilot: Your Personal AI Job Hunter
Automatically Apply to Marketing Jobs. Just set your
preferences and Job Copilot will do the rest — finding, filtering, and applying while you focus on what matters.
Help us maintain the quality of jobs posted on Empllo!
Is this position not a remote job?
Let us know!