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customer marketing abm events demand gen community building📋 Description
- Own the full events strategy for Laurel-hosted experiences and trade shows
- Manage outsourced logistics for venues, vendors, registration, and on-site execution
- Design time-efficient experiences with measurable ROI for attendees
- Track performance: pipeline contribution, deal acceleration, cost per attendee, ARR influence
- Scale events globally across NAMER, EMEA, and APAC
- Collaborate with Sales, Product, and Exec leadership to align events with goals
🎯 Requirements
- Extensive B2B SaaS marketing experience with events, customer marketing, or community building
- Enterprise GTM expertise: complex sales cycles and multi-threaded stakeholders
- Proven track record generating significant influenced pipeline through events and executive engagement
- Budget management with ROI tracking
- Startup mindset: strategic yet hands-on; write run-of-shows and coordinate vendors on-site
- Data-driven: attribution, performance metrics, and marketing's impact on revenue
🎁 Benefits
- Equity and 401K
- Bi-annual in-person off-sites in unique locations
- Smart, fun, collaborative, inclusive team culture
- Opportunity to grow and make a meaningful impact aligned with Laurel's mission
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