Related skills
analytics cross-functional leadership brand strategy kpis audience segmentation📋 Description
- Own brand strategy and positioning across products and audiences
- Lead integrated campaign strategy across channels
- Translate insights into messaging to drive awareness and conversion
- Define priority audiences and ICPs using research and analytics
- Partner with Product, Growth, Social, and leadership to align brand priorities
🎯 Requirements
- 10+ years of experience in brand strategy or integrated marketing leadership
- Strong strategic and creative instincts with experience leading campaigns
- Deep understanding of customer research, segmentation, and messaging frameworks
- Strong cross-functional leadership to influence executives and drive execution
- Experience working with analytics to define KPIs and tie brand to outcomes
- Drive and proactivity - builder and executor
🎁 Benefits
- Competitive base salary, stock options, and health benefits from Day 1
- 401(k) plan with company match
- Remote-friendly (US), flexible time off
- A high-growth, mission-driven, inclusive culture with real impact
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