Head of Brand

📋 Description

• Own brand strategy and make it real across products, packaging, DTC, Amazon, and retail.
• Drive commercial impact through brand; translate differentiation into pricing power, CAC/LTV improvements.
• Be the compass for all brand expression; provide creative direction and guardrails.
• Lead brand decisions inside GTM and product launches; shape naming, messaging, and packaging.
• Execute, not just direct; personally design and deliver the brand refresh: packaging, website, PDPs, Amazon storefront, retail POS.
• Build systems that scale without diluting; establish brand guidelines and governance, train teams.

🎯 Requirements

• 6+ years in brand/design with strategic influence and hands-on execution
• Portfolio of identity systems, packaging, and touchpoints you personally created
• Proficient in Figma, Adobe Illustrator, and Photoshop
• Comfortable with packaging production (dielines, print specs)
• Experience executing brand refreshes or identity deployments across multiple touchpoints
• DTC, CPG, or consumer brand experience; supplements/men’s categories bonus

🎁 Benefits

• Remote-first role, open to candidates worldwide
• Competitive base pay with performance bonuses
• Health, wellness, and professional development benefits
• Direct collaboration with the CEO and product teams
• Inclusive, high-performance culture and equal opportunity
• Opportunity to build a lasting, differentiated brand