Head of Backstage Marketing

Added
18 days ago
Type
Full time
Salary
Salary not provided

Related skills

growth marketing b2b saas demand generation marketing analytics product marketing

πŸ“‹ Description

  • Set and drive end-to-end marketing strategy for the SOE business across product, growth, and brand
  • Build and execute growth strategies to drive revenue, adoption, and expansion
  • Lead digital and paid acquisition for developers, engineering leaders, and enterprise buyers
  • Define positioning and messaging for technical B2B audiences
  • Partner with Engineering, Product, and Sales to align roadmap and GTM plans
  • Establish and track full-funnel performance from awareness to revenue

🎯 Requirements

  • 10+ years in B2B SaaS, growth or product marketing
  • 5+ years leading and developing high-performing teams
  • Experience marketing developer tools or technical SaaS
  • Understand engineering culture and communicate with technical audiences
  • Owned revenue or adoption targets with measurable impact
  • Led digital performance marketing and growth funnel optimization

🎁 Benefits

  • Based in Toronto with remote-friendly setup
  • Some in-person meetings; hybrid option
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