Head of B2C Marketing Italy (x/f/m)

📋 Description

• Lead Italy B2C patient marketing strategy across channels.
• Own patient acquisition, engagement, retention to grow bookings.
• Transform healthcare in Italy, connecting patients with care providers.
• Build a consumer brand while driving performance with data.
• Manage a team of 5 and collaborate with agencies/global teams.
• Drive the shift from B2B to a Marketplace platform in Italy.

🎯 Requirements

• Full fluency in Italian and English.
• 10+ years marketing experience; 6+ years leading teams/budgets.
• Strong B2C digital marketing background (marketplace/e-commerce).
• Proven multi-channel marketing and brand awareness.
• Leadership skills with executive stakeholder management.
• Data-driven, test-and-learn decision making.

🎁 Benefits

• Supplementary health insurance for you and family.
• Retirement funds partnership with Ciao Elsa.
• Flexible hybrid/office workplace policy.
• Meal vouchers, office meals and gym access.
• Work from abroad up to 10 days/year.
• DoctoGrowth long-term employee value sharing plan.