Sr. Product Marketing Manager I

About the Job

HashiCorp is seeking a Senior Product Marketing Manager to join the Secure Lifecycle Management product marketing team to lead go-to-market initiatives for Vault. Vault provides organizations with identity-based security to automatically authenticate and authorize access to secrets and other sensitive data.

In this role, you will develop compelling messaging and positioning in partnership with marketing, sales, and R&D leadership. You'll create foundational marketing assets that effectively communicate Vault's value proposition, drive product evangelism and adoption across all marketing channels, and use data-driven insights to optimize campaigns and meet growth targets.

What you’ll do (responsibilities)

• Product launches — plan the launch of new products and releases and manage the cross-functional implementation of the plan
• Product positioning and messaging — Develop and iterate positioning and messaging anchored on customer aspirations, product truth, and competitive reality for Vault and the Secure Lifecycle Management portfolio.
• Market research — Be an expert on our buyers, how they buy, and their buying criteria; understand the market landscape and how to position the product competitively. Serve as the voice of the customer to internal product-focused teams to reinforce solving customer challenges.
• Marketing campaigns — Partner with the demand generation team to create Vault campaigns, generating interest in our solutions and building pipeline.
• Content creation — Use your domain knowledge, technical expertise, and understanding of our target personas to build the content that best explains the business value of our commercial Vault offerings.
• Sales enablement — Create and maintain content to educate our sales team and the partner community on how best to position Vault for long-term value creation.
• Cross-team collaboration — Work with the product, engineering, sales, and marketing teams to ensure your initiatives are effective and driving results for the company.

What you’ll need (basic qualifications)

• 8+ years of software product marketing experience
• Familiarity with the cloud, infrastructure, security, IT operations, and/or developer tool domains
• Deep customer focus and curiosity
• Self-starter with the ability to analyze ambiguous situations, develop a plan, execute, and iterate
• Proven history of successful collaboration with Marketing, Sales, and R&D teams
• Excellent analytical, written, and verbal communication skills
• Ability to influence without authority
• Bachelor’s Degree
• Some travel required

What's nice to have (preferred qualifications)

• Pricing and campaign experience
• Technical degree and background