Senior Growth Executive, Growth Marketing

About Harry’s

Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry’s redefined the shaving experience and helped pioneer the earliest era of direct to consumer in the process. Since then, the brand has become the #2 shave brand globally and expanded to offer products for every step in its customer’s routine. Harry’s is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources.

Harry’s is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando. Driven by a mission to “Create Things People Like More,”  the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. 

About the Role

We are seeking an experienced Growth Executive to run our Affiliates, Display & Print channels. In this highly data-driven, analytical role, you will own the strategy, creative development, execution, and optimization to drive profitable growth through your managed channels. You will have a direct impact on the growth of Harry’s DTC business through your management of these channels, while exploring other marketing channels that will drive new customer acquisition. Experience with Affiliate marketing is essential, preferably also Tiktok experience.   

Responsibilities:

• Work in collaboration with the Head of Growth to define strategy, manage, and efficiently scale customer acquisition, primarily through Affiliates, Display and Print.
• Lead and perform campaign planning, execution, and optimization to deliver new customer sales and CPA targets to budget.
• Set and manage monthly and yearly goals for profitable growth from new customer acquisition for the channels you lead
• Own sales tracking. Define and maintain the framework for accurate channel mapping to ensure all marketing activity is properly tracked, and sales are attributed to relevant channels.
• Track and report on performance, identifying key wins and learnings to advise future campaigns leveraging tools like GA, Looker & Shopify. 
• Proactively identify and resolve discrepancies in tracking, ensuring data accuracy and consistency across reporting platforms
• Be adept at communicating performance reporting, optimisations & opportunities to a broader group of stakeholders, tailoring style as appropriate to the right level of detail
• Manage campaigns in platforms across Affiliates and Display, optimising targeting, offers, creative, and landing page experiences to increase conversion rates
• Be a good partner to agencies by managing relationships and workflows to ensure timely & optimal execution & results
• Collaborate closely with the Creative team to produce compelling, innovative ad content that resonates with target audiences and drives breakthrough performance. 
• Identify opportunities to expand into new channels
• Partner cross-functionally with teams across Harry’s, including Brand, Product, Analytics, Demand Planning, Distribution, and Finance, to align strategies, ensure consistent execution, and deliver on broader company objectives.

This might describe you:

• Bachelor’s degree, or equivalent experience
• Demonstrable experience in an analytically challenging Growth marketing role (bonus for experience at a DTC company)
• Zero ego team player, always thinking about how to help those around you excel
• Sense of humour -- we take our work seriously, but not ourselves
• Intensely data-driven in your approach to solving problems, with a persistent desire to look for opportunities through data analysis, go multiple levels deep, understand, and take action.
• Hustle mentality; highly self-motivated and self-directed in your work with a bias towards action and a willingness to take on tasks no matter how big or small.
• Insatiably curious and motivated by learning and mastering new things; constantly testing & learning to figure things out; willing to take calculated risks
• You thrive on direct, honest, and supportive feedback

Who you will work with:

• Report to Head of Growth
• Work side-by-side with a best-in-class Growth team - performance marketing & creative development
• Internal teams at Harry’s including Digital Product, Lifecycle & Engagement, Brand Marketing, demand planning and distribution 
• External vendors and agency partners who support across various marketing channels and tools