Associate Retail Media Manager, Omnichannel

About Harry’s

Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry’s redefined the shaving experience and helped pioneer the earliest era of direct to consumer in the process. Since then, the brand has become the #2 shave brand globally and expanded to offer products for every step in its customer’s routine. Harry’s is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources.

Harry’s is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando. Driven by a mission to “Create Things People Like More,”  the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. 

The Harry's working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful

We are looking for a highly motivated individual with 2+ years of Walmart Connect, Criteo, Roundel Media Studio and/or Retail Media Network experience, preferably also 1+ years of Amazon Advertising experience.  

The ideal candidate has prior experience launching, optimizing, and measuring retail media campaigns for brands (CPG industry experience is a plus but not mandatory).  Also, this individual must also demonstrate a strong analytical ability to measure and report on media performance while leveraging insights to provide clear recommendations on strategic media optimizations.

This person is highly analytical with a marketing-focused critical thinking mindset and proactive sharer of information with a deep desire to understand the shopper-insight drivers behind the business performance. They make decisions that are based on data and customer experiences and have experience operating in a test-and-learn environment and constantly push themselves to learn and improve always.

About The Team 

Our mission is to build delightfully personalized experiences in grooming that leverage the direct relationships we have with our customers to make their lives easier.

This role reports into the Digital Team where the DTC team and Amazon team also resides, creating both a learning and working collaboration experience between teams.  The Digital team is responsible for the P&L for DTC and Amazon for both Harry’s and Flamingo Brands. This role will also work closely with the Customer Retail teams in driving omnichannel ecommerce marketing initiatives with the intent of growing digital penetration across retailers.

We are a nimble team with a challenger mind-set, endless passion for learning and testing, and uncompromising focus on providing the best brand experience on digital platforms. We are a highly collaborative team that partners cross-functionally to deliver high performing results, to deliver customer and channel insights back to Harry’s organization, and to discover opportunities that set up future success for the eCommerce channel and Harry’s as a company.  

Key responsibilities

Performance Marketing:

• Manage overall retail media advertising campaigns for Harry's and Flamingo across Brick and Click RMNs (Walmart.com, Target.com, Instacart, Kroger.com, CVS.com) based on budget allotted.
• Support Retail Leads of Walmart, Target, Drug, and Grocery in creating long term strategy for Ecommerce Performance Marketing for their respective accounts.
• Independently manage the Walmart.com and Target.com retail media budget and define performance media activities across on platform and off platform tactics  with the strategic purpose of incremental sales and efficient return.
• Manage external agencies in terms of campaign delivery, strategy briefing, measurement KPI goal setting.  Distill Brand Strategies to Retail Media strategies
• Instill a performance marketing mindset, by setting clear KPIs and managing a reporting process alongside agency partners to effectively measure eComm marketing performance. This includes but isn’t limited to tracking Digital Penetration, ROAS, TACOS, CPCs, CVR & CTR.
• Subject Matter Expert between Retail Leads for performance marketing reporting and insights.
• Develop insightful performance reports, analysis and insights 
• Strategically plan, analyze and optimize campaign performance at the keyword, audience, placement and creative level
• Partner with agency and Harry’s and Flamingo analytic teams to create advanced reporting & use cases leveraging Walmart Scintilla Charter, Amazon Marketing Cloud or similar data clean room platforms
• Support the Amazon.com media team with occasional ad management support and cross-sharing learnings when relevant.
• Partner with Growth Marketing Team and Brand Teams on creating integrated marketing plans with the ability to collaborate on driving offline support synced with retail media to maximize ROI.
• Closely collaborate with our in house creative team to create, test, and refine creative assets for paid marketing campaigns

(This role will be heavily internal and external cross functional focused which requires strong EQ, project management, and strong analytical insight communication)

This describes you:

• 2+ years of experience managing and executing retail media campaigns across Walmart Connect, Criteo, Roundel, and Amazon (inclusive of Pay-Per-Click Search, Roundel Media Buys, AMS, DSP, etc).
• Preferred 1+ years experience managing Walmart Connect Advertising and/or Criteo Ads.
• Experience working in tight collaboration with multiple people and departments across our organization
• Comfortable with data and performing campaign/cohort analysis
• Experience leading cross-functional projects with successful outcomes
• Proven track record of success working autonomously in a fast-paced environment while maintaining a high-level of communication
• Highly organized with strong project management skills
• Strong writing skills and outstanding attention to detail
• You are a learner - always seeking to improve yourself, your team, and the world around you
• You thrive on direct, honest, and supportive communication
• You are always thinking about how to help the teammates around you excel
• To you, there’s nothing more exciting than a new challenge
• Sense of humor -- we take our work seriously and ourselves un-seriously

Bonus points if you have:

• Experience in eCommerce SaaS platform tools like Helium10, Skai and Profitero.
• Experience in Walmart Scintilla Charter
• Experience in Amazon Vendor Central 
• Experience with Amazon Marketing Cloud
• Experience in Looker
• Understanding of IRI/Circana Syndicated Data

Here's Who You'll Work With:

• Working in the Digital Commerce team, in the North America Harry's & Flamingo org
• Working cross-functionally with Retail Team, Supply Chain/Operations, Finance, DTC, Growth Marketing, and Brand Management

Benefits and perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands 
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of