VP, Customer Growth & Lifecycle Marketing

We are the champions of childhood

Hanna Andersson is a Portland, Oregon-basedpremier kids and baby clothing brand. Our clothes aremade to play, made to last, and designed to let kids be kids. We have corecommitments to design, quality, and sustainability,and we believe inhelping families create meaningful everyday moments.These principles guide theHanna Way, and lead to an experience authentically differentfrom other children’s brands.

We cultivate our unique brand by hiring team members whobelieve in these values, own a customer service mindset, andwho are innovative, results-oriented,and comfortable working ina collaborative and growth-driven work environment. We allshare in our brand’s success, and we actively encourage ourteammembers to maintain a healthy balance in their daily lives.

Position Summary

The VP, Customer Growth & Lifecycle Marketing will be at the heart of Hanna Andersson’s customer growth engine (integrating acquisition, retention, and CRM strategy) to expand reach, deepen engagement, and maximize lifetime value. This leader will own the customer journey end-to-end, uniting performance marketing and lifecycle marketing under a cohesive growth framework that drives sustainable, profitable growth through precision, personalization, and insight.

As a key member of the Digital leadership team, this role will strengthen the bridge between Brand, Digital, and Finance to ensure disciplined investment, measurable outcomes, and seamless customer experiences that deliver both emotional connection and commercial impact.

The ideal candidate brings deep expertise in new customer acquisition, growth experimentation, and lifecycle marketing, and will help shape how Hanna integrates customer, digital, and data strategies, including the thoughtful use of AI-powered tools to enable personalization, forecasting, and optimization at scale.

Location: Remote (West Coast) or Portland, OR (Hybrid)

Hanna Talent Cultivation Standards:

With a rise in cyber-criminal activity, please note Hanna will never:

-Ask for any sensitive personal information via email, text, or other forms of instant messaging

-Interview you via email and/or send you a list of questions in lieu of an interview

-Extend an offer without speaking to you via phone or video call

-Ask for bank account or financial information during the recruiting process

Legitimate email communication will only be done to and from @hannaandersson.com email addresses. Please examine messages carefully to ensure this is the domain you are receiving messages from, as cybercriminals may also utilize domains that look similar but may have one letter off (such as @hannaandersson.com).

Legitimate candidate application submissions are received directly from the applicant. All unsolicited third-party submissions will be considered illegitimate and will not be reviewed or considered for hire.

Hanna Anderssonprovides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.As an Equal Opportunity Employer, Hanna Andersson prohibits discrimination, harassment, and retaliation of any kind. Hanna Andersson encourages applicants of all ages.