Senior Director of Demand Generation

Your wellbeing, our mission. Join a company shaping a healthier world.

GET TO KNOW US

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in 11 countries, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally.

Join us in redefining the future of wellbeing!

THE OPPORTUNITY

We are hiring a Senior Director of Demand Generation to our Revenue Marketing team in New York, New York, US!

Wellhub is on a mission to make every company a wellness company. We’re redefining how companies support their people, and we need a Senior Director of Demand Generation to help bring that story to life across the US market.This is a strategic, high-impact role for a B2B demand gen leader who thrives in complex sales cycles, understands how to build and convert intent across long buying journeys, and knows how to partner tightly with Sales to hit pipeline and revenue targets.You’ll work across channels, teams, and time zones - but your north star is simple: grow qualified pipeline and fuel the US revenue engine. And just as important as the work itself is how you do it - with empathy, clarity, and a bias toward collaboration and action.

YOUR IMPACT

• Lead the US Demand Generation function, with full ownership of pipeline creation across the ENT and SMB segments.

• Build, manage, and scale a campaign calendar that moves seamlessly from awareness to action - powered by paid media, CRM, content, events, webinars, and more.

• Drive demand through always-on inbound, high-intent conversion paths, and ABM programs built in close partnership with Sales.

• Own the number. Track performance and optimize for ROI, working hand-in-hand with Marketing Ops, RevOps, and Sales.

• Collaborate with content and product marketing to bring campaigns to life through themes, creative, messaging, and targeted outreach.

• Oversee the execution of in-person and online events - from large field activations to strategic partner webinars - all grounded in demand goals.

• Segment strategies for SMB vs. ENT: You’ll know when to go broad, when to go deep, and how to stretch a budget across multiple needs.

• Manage budget, team, and agency resources to drive efficiency and scale.

• Lead with values - bring empathy, transparency, and kindness to the table, especially when priorities shift or challenges arise. Assume best intent, build trust, and inspire the same in others.

• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

WHO YOU ARE

• Previous years of relevant B2B demand gen experience, with success in high-growth SaaS, B2B2C marketplaces, or tech environments.

• Deep understanding of the modern B2B marketing landscape, including sales-aligned go-to-market motions, multi-touch attribution, and the importance of driving measurable revenue impact.

• Expertise across the full funnel - from big brand moments to fast-moving inbound to sales-assisted ABM.

• A passion for marketing that performs. You love when brand and demand come together to move real revenue.

• Proven success building pipeline in B2B SaaS, ideally with a mix of velocity (SMB) and considered (Enterprise) sales cycles.

• Experience leading high-performing teams and collaborating cross-functionally with Sales, Product Marketing, and Ops.

• A people-first mindset - you know that clarity, kindness, and trust are what drive real collaboration and lasting results.

• Deep knowledge of CRM, marketing automation, performance reporting, and attribution.

• Comfort with ambiguity, speed, and ownership.

• A strong point of view, but an open mind - you’re a player-coach who leads with clarity and curiosity.

• Bonus: experience marketing to HR personas or building demand in a category-creating space.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience with B2B demand generation, team leadership and years of revenue marketing experience

WHAT WE OFFER YOU

With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life.

In New York, California, Colorado, Massachusetts, and Washington, the annual base salary range for this role is$166,334 - $207,917.The base salary range for other locations may vary. Actual base salary will be dependent on geographic location, relevant experience, skills, qualifications and/or other job-related factors. [Include this last sentence for G2+ roles only - Do NOT include this red text in actual posting] In addition to base salary, this role is eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program.

Our benefits include:

WELLHUB: Free Gold-level membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.

HEALTHCARE: Health, dental, and vision insurance. Access to telehealth, care concierge, and an Employee Assistance Program.

FINANCIAL WELLNESS:Plan for your future with 401(k) match, short-term and long-term disability, and life insurance.

FLEXIBLE WORK:As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. We offer all employees a one-time reimbursement to set up their home office equipment and a monthly work allowance to help cover the costs of working from home.

FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.

PAID TIME OFF: We know how important it is to take time away from work to recharge. Employees receive a minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!)

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer up to 12 weeks 100% paid parental leave to all new parents. For parents giving birth, we offer up to 18 weeks paid leave and a ramp-back period to return part-time while you get settled.

CAREER GROWTH:Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.

CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. Learn more about our shared culture and values here.

And to get a glimpse of life at Wellhub… Follow us on Instagram @lifeatwellhub and LinkedIn!

Wellhub was named a Top Sales Team of 2025!This is a recognition of the collaboration and impact we create together every day. Ready to be part of a team that’s making a real difference? Read more about the award here.

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

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