Related skills
crm hubspot zapier salesforce abm📋 Description
- Execute and optimize full-funnel demand gen across paid and owned channels.
- Lead day-to-day paid media management, targeting, pacing, and bids.
- Drive ABM campaigns (1:Many, 1:Few, 1:1) with SDRs and content.
- Run funnel diagnostics, report performance, and run A/B tests.
- Streamline operations with playbooks and automation to increase speed.
🎯 Requirements
- 5+ years in B2B demand generation or growth marketing.
- Hands-on LinkedIn Ads and another paid platform (Meta, Reddit).
- ABM campaigns (1:Many, 1:Few, 1:1) with measurable results.
- CRM and marketing automation fluency (Salesforce, HubSpot).
- Strong reporting, attribution modeling, and funnel diagnostics (UTM, pivots).
- Experience configuring conversion tracking and cross-tool syncing (Tag Manager, Analytics).
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