Related skills
content marketing growth marketing email marketing saas sales enablement📋 Description
- Own SMB customer journey from signup to expansion
- Coordinate product, lifecycle marketing, in-product messaging, and sales
- Ensure coherent messaging across in-app, email, and sales touchpoints
- Identify gaps in the journey and drive cross-functional fixes
- Define and optimize paid-to-paid expansion paths
- Create content for SMB audience (video scripts, case studies, landing pages)
🎯 Requirements
- 4-7 years in product, growth, or lifecycle marketing at a SaaS company
- Direct PLG experience and free-to-paid conversion motion
- Proven content creator: copy, videos, or campaigns
- Strong analytical skills; comfortable with dashboards and experiments
- Excellent conversion-focused writing: emails, landing pages, in-app messages, sales assets
- Experience partnering with product to influence roadmap and in-app experience
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