Growth Marketing Specialist- MEA

📋 Description

• Execute paid media campaigns across MEA markets (setup, QA, launch, monitoring).
• Manage day-to-day ops across Google/Meta/TikTok/Apple Search Ads and regional platforms.
• Implement campaign structures, targeting, bidding, budgets, creative rotations, tracking parameters.
• Monitor performance daily; identify issues with spend, delivery, tracking, and CAC/ROAS.
• Support optimization toward new customer acquisition, revenue, ROAS, CAC, LTV, and payback.
• Coordinate localization, asset trafficking, naming, QA, and reporting for campaigns.

🎯 Requirements

• Hands-on experience executing or supporting paid media campaigns (Google/Meta/TikTok/Apple Search Ads).
• MEA platforms or regional paid media experience preferred.
• Strong campaign ops: setup, trafficking, QA, budgeting pacing, tracking, reporting.
• Knowledge of paid search, paid social, app acquisition, display, retargeting, catalog ads.
• Ability to analyze performance and identify optimization opportunities.
• Fluency in English required; Arabic or Hebrew preferred.

🎁 Benefits

• Medical, dental, vision, and basic life insurance.
• 401(k) plan.
• Time off, paid sick leave, and holidays.
• Restricted stock units and annual bonuses (eligibility).
• Benefits vary by country for international staff.
• iHerb Benefits site with full details.