Growth Marketing Specialist- EU

📋 Description

• Execute and support paid media campaigns across EU markets (setup, launch, monitoring, reporting)
• Manage day-to-day operations across Google Ads, Meta, TikTok, Apple Search Ads and regional platforms
• Implement campaign structures, audiences, bidding, budgets, creative rotations, and tracking
• Monitor performance daily; identify issues in spend pacing, delivery, tracking, and CAC/ROAS
• Support optimization toward goals like new customers, revenue, ROAS, CAC, LTV, and payback
• Coordinate budget pacing and reallocation across markets, platforms, campaigns, and assets

🎯 Requirements

• Hands-on experience executing or supporting paid media campaigns across Google Ads, Meta Ads, TikTok Ads, Apple Search Ads
• Experience with EU-specific platforms or regional paid media platforms strongly preferred
• Strong campaign operations: setup, trafficking, QA, budget pacing, naming, tracking, and reporting
• Knowledge of paid search, paid social, app acquisition, display, retargeting, and catalog ads
• Ability to analyze campaign performance and identify optimization opportunities
• Fluency in English; other European languages strongly preferred

🎁 Benefits

• Medical, dental, vision, and basic life insurance programs
• 401(k) plan with company match; paid time off and holidays
• Restricted Stock Units and annual bonuses per plan
• Access to iHerbBenefits.com for benefits information
• International team members may be eligible for country-specific benefits