Growth Marketing Specialist - Cal AI

Added
3 days ago
Type
Full time
Salary
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Related skills

meta tiktok google snapchat appsflyer

๐Ÿ“‹ Description

  • Execute paid campaigns across Meta, TikTok, Google, Snapchat and other channels
  • Analyze performance data and build testing frameworks
  • Identify acquisition improvements with product and analytics teams
  • Support retention and engagement through lifecycle insights
  • Manage multiple projects with prioritization and risk escalation
  • Collaborate with creative, influencer, product and analytics teams to drive growth

๐ŸŽฏ Requirements

  • 2-4 years in growth, paid acquisition, or consumer app marketing
  • Hands-on paid campaigns for consumer mobile apps
  • Knowledge of Apple Search Ads, Meta, and TikTok; Snapchat/Google a plus
  • Understanding CAC, LTV, ROAS, payback period, and subscription economics
  • Experience with dashboards, attribution tools, and testing
  • Experience with mobile attribution platforms (AppsFlyer, Adjust, Singular, Branch)

๐ŸŽ Benefits

  • Healthcare, dental and vision coverage
  • 401(k) plan with company match
  • Flexible PTO and Responsible Time Off
  • Wellness allowance and mental health support
  • Parental leave and family support
  • Mentorship and professional development
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