Define and execute Prefr's end-to-end growth roadmap across performance marketing, organic channels, and affiliate programs
Design and run integrated marketing campaigns across Google, Meta, and emerging digital platforms to drive acquisition and retention
Own and optimize PPC, app install, and retargeting campaigns on Google Ads, Meta, and other relevant acquisition platforms
Identify and scale high-leverage GTMs across channels like WhatsApp, SMS, and push notifications
Develop and manage a robust affiliate ecosystem with quality lead inflow and cost-effective conversions
Track, analyze, and report campaign performance using Google Analytics, AppsFlyer, CleverTap, Mixpanel, and BI tools to enable data-driven decisions

🎯 Requirements

Think first principles, solve elegantly, and lead with data
Hands-on and comfortable toggling between strategy and execution
Love building from 0-1, 1-10 and 10-100
Excel at navigating ambiguity and aligning stakeholders

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