Growth Marketing Manager (Social)

📋 Description

• Growth Marketing Manager owning paid social, influencers, and organic.
• Lead strategy for paid social and test and learn roadmap.
• Manage paid media campaigns on Meta and TikTok: spend, targeting, bid strategy.
• Manage all paid asset briefs and creatives to hit CPA/ROAS targets.
• Identify insights from campaigns to spot opportunities and test ideas.
• Scale TikTok program and optimize creative opportunities.
• Influencer Marketing: recruit creators for monthly campaigns to drive demand.
• Develop and track influencer analytics to measure spend and engagement.
• Manage briefs and recruitment playbook; define influencer strategy.
• Collaborate with influencers on sparking/whitelisting assets for paid social.

🎯 Requirements

• 6+ years in paid social (Meta/TikTok) with strong technical foundation.
• Proven CAC/ROAS results; experience managing 7-figure media budgets.
• Creative and analytical; capable of asset creation and custom Meta reports.
• Some influencer marketing experience and familiarity with sparking/whitelisting.
• Familiar with Aspire and TikTok Creator Marketplace.
• Experience with Sprout Social and Dash Hudson for organic data.
• Comfort creating social content is a plus.

🎁 Benefits

• Annual bonus eligibility.
• Health, dental, vision, and mental health insurance.
• 401(k) with company match.
• Flexible PTO.
• $100 monthly wellness stipend.
• Other company perks.