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sem google ads generative ai microsoft advertising automation📋 Description
- Execute and improve Thumbtack’s paid search strategy for growth
- Manage SEM across Google and Microsoft, with KPIs
- Develop experimentation roadmap for ad copy, keywords, bidding
- Partner with data science, analytics, and engineering teams to build automation
- Own tracking and attribution of performance metrics (iROAS, lift)
🎯 Requirements
- 8+ years in paid digital advertising with proven growth
- SEM performance via testing, optimization, automation, and creative
- Manage many ad vendors and partners
- Define and execute a 6–12 month roadmap
- Experience with TROAS and LTV bidding
- Strong data analytics (Pivot tables, VLOOKUP, modeling) and AI-driven SEM
🎁 Benefits
- Equal opportunity employer
- Diversity and inclusion focus
- Reasonable accommodations available
- Remote-friendly workplace
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