Execute and improve Thumbtack's paid search strategy, identifying new opportunities.
Manage SEM program across Google and Microsoft Advertising, with KPIs.
Develop experimentation roadmap for ad copy, keywords, bidding.
Partner with data science, analytics, and engineering teams to build automation.
Own tracking, attribution, and measurement of performance metrics (iROAS, lift).

🎯 Requirements

8+ years in paid digital advertising with proven growth of ad programs.
Proven SEM performance improvements via testing, automation, and creative.
Ability to manage relationships with a large portfolio of ad vendors and partners.
Ability to define and execute a 6–12 month roadmap with milestones.
Experience with TROAS and LTV bidding.
Strong data analytics (Pivot Tables, VLOOKUPs) and AI/automation in SEM.

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