Growth Marketing Manager, Programmatic

📋 Description

• Own strategy, execution, and optimization of programmatic paid media campaigns
• Build, manage, and scale campaigns with experimentation, incrementality, and measurement
• Partner with third-party vendors and DSPs to expand acquisition capabilities
• Conduct ad-hoc analyses to diagnose performance and drive actionable recommendations
• Design and execute A/B and multivariate experiments to improve performance
• Leverage AI tools to accelerate analysis and automate workflows

🎯 Requirements

• 5+ years in growth marketing or paid acquisition with programmatic focus
• DSP experience: The Trade Desk and DV360; audience strategy
• Signal testing, bid optimization, and cross-format campaign architecture
• SQL and advanced data analysis; build performance models
• Excel or equivalent; translate data into actionable recommendations
• A/B/multivariate testing and autonomous ownership; fast-paced environment; AI proficiency

🎁 Benefits

• Medical, dental, and vision insurance
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) with company match
• Paid time off and parental leave