Growth Marketing Manager, Paid Social

📋 Description

• Manage and scale Paid Social campaigns across Meta, YouTube, TikTok, Pinterest, and Reddit.
• In-house management: budgeting, bids, creative, audiences, best practices.
• Build Paid Social testing roadmaps with cross-functional partners for test-and-learn.
• Identify opportunities to expand channels and scale newer platforms.
• Track, QA, reporting, and measurement for Paid Social with internal and third-party tools.
• Collaborate with analytics, product, and marketing tech to automate audiences, creatives, campaigns, and reporting.

🎯 Requirements

• 6+ years of experience managing, scaling, and evolving paid social programs.
• Proven success managing complex Paid Social campaigns, including dynamic ads and A/B tests.
• Deep expertise in Meta, TikTok, Pinterest; dynamic ads, CAPI.
• Strong analytics with Excel/Sheets; incrementality, A/B tests, attribution.
• Experience managing multi-million dollar budgets efficiently.
• Confident communicator; cross-functional collaboration.
• Comfort in fast-paced growth org with bias for action and experimentation.