Growth Marketing Manager, Paid Social

📋 Description

• Own and scale paid social across Meta, TikTok, Pinterest, and Snapchat.
• Drive ROI-positive growth aligned with CAC and ROAS goals.
• Run day-to-day execution from setup to audience targeting and optimization.
• Develop and manage testing roadmaps across creative formats, audiences, and catalog feeds.
• Monitor budgets and pacing; identify risks and act quickly.
• Deliver weekly, monthly, and annual forecasting with Head of Growth.

🎯 Requirements

• 5+ years of experience managing paid social for DTC or ecommerce brands with scale.
• Expertise managing >$20M/year in paid social budgets with ROAS, CAC, and payback metrics.
• Advanced fluency in Meta Ads Manager, TikTok Ads, and Pinterest Ads, incl architecture, targeting, optimization, measurement.
• Deep experience in dynamic product ads and catalog campaigns, including feed optimization and testing frameworks.
• Highly analytical; comfortable with large data sets and distilling insights into actions.
• Strong creative judgment; ability to brief, evaluate, and optimize creative at scale.
• Operate with autonomy and accountability; flag risks and pursue opportunities.
• Bias toward building scalable systems; use frameworks to scale.

🎁 Benefits

• Health Insurance coverage
• 401k Plan
• Bi-annual performance bonus
• Unlimited PTO
• 5-year sabbatical: 4 weeks paid
• CookUnity meal credits