Related skills
data analytics looker tableau google analytics paid social📋 Description
- Manage a 7-figure marketing budget across Paid Search, Paid Social, and new channels
- Create a testing strategy across existing and new channels
- Test new landing page experiences with no-code tooling and product teams
- Collaborate with creative teams on tests across formats (static, video, testimonials)
- Maintain weekly dashboards and analyze why campaigns perform
- Understand the customer funnel to drive high-quality leads
🎯 Requirements
- 2+ years of experience driving growth within a B2C performance marketing function
- Digital marketing experience focused on Meta and Google
- Strong experimentation mindset to boost efficiency and profitability
- Data analytics experience with Tableau, Google Analytics, or Looker
- Experience with high consideration / LTV products
- Strong communication and ability to share insights with stakeholders
- Meticulous attention to detail
- Team player in fast-paced environments
🎁 Benefits
- Stock options and other incentive pay included with benefits
- Medical, financial, and other benefits provided
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