Growth Marketing Manager, Paid Digital

📋 Description

• Manage a 7-figure marketing budget, across Paid Search, Paid Social, and other channels
• Create a testing strategy across existing channels and new channels
• Test landing page experiences, segmentation, and targeting with no-code tooling
• Collaborate with internal creative team to launch customer-centric tests across formats
• Maintain weekly dashboards and analyze the why behind performance
• Understand the customer funnel to ensure channels drive high-quality leads

🎯 Requirements

• 2+ years of experience driving growth in a B2C marketing function
• Digital marketing background with emphasis on Meta and Google
• Aptitude for rigorous experimentation to improve efficiency and profitability
• Deep experience with data analytics and visualization tools such as Tableau, Google Analytics, or Looker
• Experience with high consideration/LTV products
• Strong written and verbal communication; able to synthesize learnings for stakeholders

🎁 Benefits

• Stock options and other incentive pay
• Medical, financial, and/or other benefits