Related skills
looker tableau google analytics paid social paid search📋 Description
- Manage a 7-figure marketing budget across Paid Search, Paid Social, and new channels
- Create a testing strategy for existing channels and new channel tests
- Work with no-code tooling and product teams to test landing pages
- Collaborate with creative teams to run tests across formats (static, video)
- Maintain weekly dashboards and analyze campaign performance
- Understand customer funnel to drive high-quality leads
🎯 Requirements
- 2+ years of growth in a B2C performance marketing function
- Digital marketing with emphasis on Meta and Google; other channels a plus
- Aptitude for rigorous experimentation to improve efficiency and profitability
- Deep experience with data analytics/visualization tools such as Tableau, Google Analytics, or Looker
- Experience with high consideration/LTV products
- Strong written and verbal communication; able to synthesize learnings for stakeholders
🎁 Benefits
- Stock options and other incentive pay may be provided
- Full range of medical, financial, and/or other benefits
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