Growth Marketing Manager - Paid Digital

📋 Description

• Manage a 7-figure offline marketing budget across Radio, TV, Streaming, and new channels.
• Create testing strategy for existing and new channels, including creative and media tests.
• Collaborate with internal creatives and agencies; use AI-enabled tooling for responsive ads.
• Partner with external agencies to place media buys and refine local buying strategy.
• Maintain weekly dashboards; analyze why campaigns perform.
• Build deep understanding of our customer funnel to drive high-quality leads.

🎯 Requirements

• 3+ years of experience driving growth in a B2C performance marketing function.
• Background in offline marketing with emphasis on Radio, TV, or Direct Mail a plus.
• Passion for creative testing and crafting messaging that resonates.
• Experience owning large marketing budgets and managing spend to CPA or ROAS targets.
• Experience with high consideration/LTV products.
• Strong written and verbal communication; synthesize learnings for stakeholders.

🎁 Benefits

• Stock options and incentive pay as part of compensation.
• Medical, financial, and other benefits, depending on the position offered.