Lead offline channel strategy with a seven-figure budget across radio/TV/streaming.
Collaborate with creative teams and agencies to craft tests and ads.
Manage day-to-day media buys and local buying strategy.
Maintain dashboards and analyze why campaigns perform.
Build deep funnel understanding to drive high-quality leads.
Hybrid role: based in NY with remote options in listed states.

🎯 Requirements

3+ years of B2C growth marketing experience
Offline marketing background with emphasis on Radio/TV/Direct Mail
Passion for creative testing and messaging that resonates
Experience owning large budgets with target CPA/ROAS
Experience with high consideration/LTV products
Strong written/verbal communication and attention to detail

🎁 Benefits

Stock options and incentive pay plus medical/financial benefits
Hybrid work: NY office 2 days/week; remote options in listed states

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